Package Design
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Jeffery Campbell Shoes (8)
"This shoe box design was created for Jeffrey Campbell Shoes. I selected Jeffrey Campbell because I love the unique, creative, bold colors, styles and design. The brand is all about a tremendous love for shoes by those with a creative sense of style. I wanted to show off their unique, artistic style by creating watercolor and hand-drawn illustrations. This is a box that would be in a boutique for when you want to give (or receive) Jeffrey Campbell shoes as a gift! I designed it this way because shoes are a gift that you buy yourself and it should feel like opening a present. I also added a scratch-off element under the lid to provide an interactive experience. When you scratch it off, it reveals a fun quote about shoes. I utilized the Jeffrey Campbell signature in combination with my illustration work to create a bright, memorable, and iconic box design." Published in www.thedieline.com -
Five Ten Rock Climbing Shoe Box (6)
Five Ten is one of the top brands of climbing shoes. "My goal was to design a shoebox that would be a better user experience and would better reflect the brand. There is a lot of photography on Five Ten’s website. I wanted to take this idea and apply it to the box design. The photography incorporates both outdoor and indoor climbing, so no one is left out. The pull out drawer function also gives a fresh take on the typical shoebox. Leave No Trace policies are also something I wanted to push in this project. Leave No Trace gives tips on how to clean up after your climbing day and not to disrupt or litter the environment. This is the reason why there are no people climbing on the box." Project published in thedieline.com -
Timberland Shoebox redesign (9)
"I first redesigned the logo to look more organic to better represent the earth friendly footwear. I then created and designed a shoebox that folds flat and compacts for easy storage and reusability, encouraging the consumer to reuse the box for other purposes. This shoebox uses 100% recyclable materials and sustainable adhesives. I also included a biodegradable handle to reduce the use of bags. The handle also acts as a latching system, so when carried the product does not fall out. The tags included on the shoe are to better explain the reusability of the box, as well as Timberland’s® beliefs." published in www.thedieline.com -
Vans shoebox design (6)
"With my packaging for Vans shoes I wanted to pay homage to vans roots in the late sixties and early seventies, in the California skate and surf scene. I chose extremely contrasting colors, which I felt were reminiscent of the period I was aiming to speak to. The graphics covering the package are intended to reinforce Van's brand image, as well was act as something that members of the skateboarding / surfing community can connect and identify with. I chose to use a non traditional shoebox shape, because I saw it fitting, as Vans has always been an alternative shoe brand, for alternative athletes. The new box design uses less cardboard than regular shoeboxes, and is size flexible, in that by varying the way the shoes overlap it can house most shoe sizes without needing alterations. Published in www.dieline.com -
Heritage Bourbon (6)
“Heritage is a brand of single barrel bourbon whiskey who’s packaging reflects the age-old process of true whiskey making. The creation of Heritage Single Barrel Bourbon Whiskey starts out with natural spring water and American born corn that is placed in a copper still to be distilled. From there its placed in charred oak barrels to age and gain color and flavor from the wood. Once the barrels have aged, the Bourbon whiskey is hand bottled and packaged for the consumer’s drinking pleasure. This project published in www.lovelypackage.com -
Find Organic Vodka (5)
"For my package design class we were assigned a project to redesign an existing product or construct a design for a product we created. I chose to create a brand of organic vodka, which I named “Find”. We were to create 3 different kinds or versions of our product. So I chose to do unflavored or original vodka as well as two fruit flavored packaging concepts. The label made of canvas on which I screen-printed the brand logo. The caps are made of wood, which I left unstained to capture the organic nature of the product." Designed by Kayla Langhans.
Project published in thedieline.com -
MadMen Pale Ale (5)
"This black on black packaging design reflects mood of the upscale consumer wanting to sit back and have a premium beverage at a business meeting or for drinks after work. The brand was strongly influenced by Don Draper and the cast of Mad Men on AMC and their culture of drinks during and around their work lives. This packaging design contains [4] 16 ounce beer bottles and uses a QR code at the bottom of the package to link directly to AMC's Cocktail Culture phone application. This product is intended to stand out on the shelf to the business class and reflects everything a manly beer should be, with the black on black adding class and appeal." Project published in thedieline.com -
Legacy Chocolates (2)
This is a community outreach student project for a local chocolatier in Menomonie, Wisconsin. For the third year in a row, Legacy Chocolates has been named Best Chocolate in the Twin Cities by City Pages magazine. All the ingredients used in making the product comes from local community. Students were asked to redesign the gift package. This project featured in www.thedieline.com -
Jomon Rice (2)
Featured in GRAPHIS New Talent Design 2006-07. The latest edition in the Graphis series, a premier international forum for students.
The Jomon Culture is said to be one of the most AFFLUENT FORAGER cultures to ever exist in Japan.
Japanese rice is short grain rice that becomes sticky when cooked. Most rice is sold as hakumai ("white rice"), with the outer portion of the grains (nuka) polished away. Unpolished rice (gemmai) is considered less delicious by most people, but its popularity has been increasing recently because gemmai is more nutritious and healthier than hakumai.
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Mex Premium Taquila (2)
Featured in GRAPHIS New Talent Design 2006-07. The latest edition in the Graphis series, a premier international forum for students.
The Mexican government strictly regulates the making of tequilas. There are four kinds of tequila: Silver, Gold, Aged and Extra-Aged. The two most popular forms of tequila are Silver and Gold. Silver tequila is the original drink, a strong, pure distillation of the heart of the agave plant. Gold tequila is the same as Silver tequila, but it is typically colored and flavored, most often with caramel.
To be sure you are buying real tequila, you should look at the label for the NOM (Standard Official Mexican Norm) and CRT (Tequila Regulator Council) seals, as well as the category and form of the tequila. -
Saas Gourmet Oils (2)
Have you tried Gourmet oil on roasted corn on the cob? How about one of SAAS dipping oils with sourdough bread without messy fingers ?
This Project featured in the 10th Anniversary Issue of CMYK, April 2006 -
Twisted Noodle Comapany (4)
Organic Noodles with a twist. Experience the difference of a truly gourmet taste when you order any of our gift baskets, gourmet combos, or monthly gift clubs.
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Reverence Cologne (3)
Reverence:
1 : honor or respect felt or shown : DEFERENCE; especially : profound adoring awed respect
2 : a gesture of respect (as a bow)
3 : the state of being revered
4 : one held in reverence -- used as a title for a clergyman
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Chen Cologne (3)
Sport your sense of style wearing this masculine cologne! Featuring a light fragrance that's sure to score points. With top notes of bergamot, grapefruit, black currant and watermelon. Followed by middle notes of magnolia, geranium and sparkling violets. Leaving you with warm, woody base notes of sandalwood, amber, honeyed herbs, musk and fig leaf. Ideal for daytime wear. -
Orb Energy Efficient Bulbs (3)
You want it to provide the amount of light you need, to last a long time -- particularly if it's for a hard-to-reach place -- and not to "break the bank." You want it to be energy efficient as well. The fact is, new energy-efficient light bulbs can save money on your electric bill, while saving energy, too.
What's the catch? Highly efficient compact fluorescent bulbs cost more than regular incandescent bulbs. However, their efficient use of electricity and long operating life can offset the initial pinch of the purchase price. -
Fotica (2)
Fotica has today announced the D2Xs, a subtly upgraded D2X. The key points of improvement are a larger 2.5" LCD monitor, electronic masking of the focusing screen in high-speed crop mode, modified metering in high-speed crop mode, a longer lasting battery, black and white mode, Adobe RGB in all color modes, up to 3 custom tone curves, 1/3 step ISO boost options, in-camera trim function, image authentication system compatible and save/load settings between cameras. -
Porcellini (2)
The reflective coating on these bulbs helps direct and focus the light. Commonly known as spotlights or floodlights, these bulbs often are used in recessed ceiling fixtures or outdoors. They burn for about 2,000 hours.
The package can be used as lamp shade as well. This design won a Bronze prize in National Paper Box Association Student Design competition.

