"I first redesigned the logo to look more organic to better represent the earth friendly footwear. I then created and designed a shoebox that folds flat and compacts for easy storage and reusability, encouraging the consumer to reuse the box for other purposes. This shoebox uses 100% recyclable materials and sustainable adhesives. I also included a biodegradable handle to reduce the use of bags. The handle also acts as a latching system, so when carried the product does not fall out. The tags included on the shoe are to better explain the reusability of the box, as well as Timberland’s® beliefs." Student Project from my Package Design class. published in www.thedieline.com